To help secure existing rangelands while at the same time improve livelihoods of communities in wildlife rich Eco- zones, and change the negative perception of elephants (as a problematic animal) the communities set aside land for a conservancy. They agreed to remove their homesteads- commonly known as Bomas, from this biodiversity rich area and settle elsewhere to pave way for conservation. This enabled tourism activities in the area to thrive and established partnerships with tourist operators so that they could benefit from the resources generated through tourism. Through their intervention, this community has directly benefited from conservation through employment in tourist camps and lodges within the conservancy, annual land lease fee for the next 15 years from their tourism partners and some of the youth have also been trained and employed as conservancy scouts.

Through this arrangement, each land owner is guaranteed an amount of Kshs 1,000 for each acre per year, an amount that increases with an agreed percentage each year. Other financial benefits accruing to the land owners are pegged on bed occupancy per night. With extra income earned from conservation, land owner such as Jacob Ole Mpoe advances that residents are now committing to educate their children. Rimoine Ole Kararei, Director Entumoto Safari Camp one of the lodges within the conservancy notes that it is through engaging the community as equal partners in ownership and management of the conservancy that they have witnessed positive change and profitable business.